GTM strategy, demand generation & fractional growth services
Strategy that survives contact with reality.
From go-to-market direction to the systems that make it happen. Senior advisory and practical delivery for B2B tech and SaaS teams.
Four ways to work together
GTM strategy sprints
1–2 weeks · fixed fee
A fixed-fee, one-to-two-week sprint for when your market, proposition or growth priorities need sharper focus. You get an outside-in view of your go-to-market, a leadership team aligned on the ICP, positioning and priorities, and a 90-day roadmap that your team owns and runs. Best when you need focus before committing more budget or headcount.
ABM & demand generation build-outs
Project
A build-out that connects the accounts you want to win with relevant messaging, coordinated campaigns and clear sales follow-up, so marketing activity turns into qualified pipeline. It covers target account selection and tiering, plays per tier, coordinated outbound, content and ads, and pipeline measurement and attribution. Best when you need better-quality pipeline, not more disconnected activity.
AI-native team & workflow design
Project
A project that moves your commercial team beyond scattered AI experiments. We audit how work flows across marketing, sales and operations, prioritise the use cases that matter, then build the workflows, CRM automation and AI tooling that fit your stack, with human review built in. Best when your team is losing time to friction, tools and repetitive work.
Fractional head of growth
Retainer
Senior growth leadership on a monthly retainer: an experienced commercial partner alongside your founders and team. Expect growth leadership and executive sparring, a cross-functional roadmap and an operating cadence that connects strategy with day-to-day decisions and keeps execution focused on the priorities that matter. Best when you need senior growth leadership without a full-time appointment.
Engagement models: ongoing partnership or focused project
The right involvement. Not a fixed playbook.
Ongoing strategic partnership
A wingman in your business.
Regular advisory, leadership alignment and fractional growth leadership. A senior sparring partner who stays close to the decisions and the delivery.
Best when you need sustained leadership, cross-functional alignment and an accountable commercial rhythm.
Focused implementation project
A defined problem. A working solution.
A focused sprint or build-out with a clear scope: GTM roadmap, ABM programme, AI workflow or hands-on CRM and automation delivery.
Best when the priority is clear and you need the expertise and capacity to get it built.
Scope and cadence are agreed around your situation, your team and the work that matters. No one-size-fits-all package.
Strategy, operating model and delivery in one approach
The roadmap and the engine belong together.
Good strategy should change what your team does on Monday. Good implementation should serve a commercial outcome.
- ↗ Direction: ICP, positioning, priorities and leadership alignment
- ↗ Operating model: team responsibilities, handoffs and the rhythm of execution
- ↗ Technical delivery: hands-on CRM, automation and AI workflow implementation
From conversation to execution
The Diagnose → Align → Build → Optimise method
A clear plan. A working rhythm.
The four steps are set out in full, with a free scorecard: The Friction-to-Revenue Method →
Diagnose
Look at your market, funnel, team and systems. Find the constraint behind the symptoms.
A shared view of the problem
Align
Agree the commercial outcome, priorities and ownership. Decide what not to do.
A focused, practical roadmap
Build
Work with your team to put strategy into motion: campaigns, workflows and infrastructure.
Execution, not just a slide deck
Optimise
Review the evidence, learn from the market and improve the system as you go.
A repeatable operating rhythm
Investing across several companies? See the portfolio programme →
