B2B growth results and experience
Experience you can put to work.
Two decades in B2B commercial roles, from global execution to scale-up growth. Real companies, real outcomes and the context behind the numbers.
01 / B2B insurtech scale-up: $10M to $160M ARR
From Series A to Series E.
At a B2B insurtech scale-up, Jeroen helped grow the business from $10M to $160M ARR and from a $100M to a $2B valuation, as part of the wider team.
How
Built and run hands-on: Clay and Claude for outbound, Demandbase and 6sense for ABM.
The commercial lesson
Scaling is not just about adding more demand. The market focus, enterprise pipeline and operating model need to move together as the business changes.
Career experience, not an independent Ederveen client engagement. Business growth reflects a collective effort.
$10M → $160M
Annual recurring revenue
$100M → $2B
Company valuation
02 / Reporting software company: +520% pipeline attribution
Make the commercial contribution visible.
At a B2B reporting software company, pipeline attribution increased by 520%. The business also achieved over 200% revenue growth. That is a separate result.
The commercial lesson
Separate activity, pipeline contribution and business revenue. A shared measurement language makes better decisions possible across marketing and sales.
+520%
Increase in pipeline attribution
>200%
Revenue growth, a separate business result
03 / European business software company: 33 countries
One direction. Many markets.
Global execution across 33 countries at a European business software company. Experience operating across markets, teams and local commercial realities.
The commercial lesson
A global plan needs room for local relevance. Align the direction, make ownership clear and keep the feedback loop close to the market.
33
Countries / global execution
Early launch partner for a major social platform's marketing solutions, 2010.
Context: in-house career outcomes
Real outcomes. No solo-hero stories.
These results come from Jeroen's in-house career, achieved as part of wider commercial teams. They are not Ederveen consulting engagements. The value is the judgement built through that experience: recognising constraints, asking better questions and connecting commercial ambition with the work required to deliver it.
