Strategic Growth &
Execution for B2B Scale-Ups
Your pipeline should be predictable, and your marketing and sales teams should work as one engine. I set the strategy and build it with you.
What's Usually Getting in the Way
Fragmented alignment
High-level strategy and daily execution have drifted apart. Marketing and Sales are solving different problems, not the same one.
Predictability gaps
Pipeline swings between feast and famine, because there's no repeatable, measurable system behind it, just effort.
The AI integration gap
The team is "using ChatGPT" here and there, but nobody has rebuilt the underlying workflow to actually cut cost or headcount.
Services
Three Ways to Build the Engine
Pick the entry point that matches where you are. Most clients combine more than one over time.
1-2 Weeks
GTM Strategy Sprint
A high-impact, time-boxed workshop to identify and clear the bottlenecks in your current sales funnel.
- Funnel Audit: Mapping exactly where qualified pipeline is leaking out.
- Shared KPIs: Aligning Marketing and Sales around one definition of a qualified lead.
- 90-Day Roadmap: A concrete plan your team can execute without me in the room.
Execution Model
ABM & Demand Gen Build-Out
Systematic, data-driven outreach built for your highest-value accounts, not a generic lead-gen funnel.
- Account Selection: Identifying and tiering the accounts actually worth pursuing.
- Multi-Channel Orchestration: Coordinated outbound, content and ads against each tier.
- Pipeline Attribution: Tracking which programmes are actually driving revenue.
Scale-Up Model
AI-Native Team Design
Engineering a marketing organisation that leverages automation to maximise output per headcount.
- Workflow Audit: Finding the manual toil worth automating first.
- Tool Selection: Choosing AI tooling that fits your stack, not the other way round.
- Team Re-Design: Restructuring roles around the new workflow, not bolting AI onto the old one.
What This Looks Like in Practice
Case Study
Rebuilding a Demand Gen Engine at Scale
- Starting Point
- A 23-person demand generation function at a hyper-growth B2B SaaS company, scaling fast but without a consistent system for attributing pipeline to specific programmes.
- What Changed
- Restructured the team around AI-native workflows (Clay and Claude for outbound, Demandbase/6Sense for ABM), cutting headcount from 23 to 6 without losing output.
of enterprise pipeline, scaling toward 50% / $60M in FY27
How We Work Together
Whether you need a strategic partner for the next 6 months or a technical expert for the next 4 weeks, I provide focused, high-quality output tailored to the B2B tech landscape.
Investing in several companies instead of running one? See the portfolio programme →
Ready to build the engine?
Let's discuss your current hurdles and find the right entry point.
No sales pitch. Just a direct conversation about your goals.