Results
Proven Results for B2B Growth
Trust is the foundation of any executive partnership. Here is how I have helped B2B firms navigate the transition from growth-stage challenges to scalable success.
Real Impact
Case Studies
Case Study 01
Rebuilding a Demand Gen Engine at Scale
- Starting Point
- A 23-person demand generation function at a hyper-growth B2B SaaS company, scaling fast but without a consistent system for attributing pipeline to specific programmes.
- Action
- Restructured the team around AI-native workflows (Clay and Claude for automated outbound sequencing, Demandbase/6Sense for intent-driven ABM across 250 Tier 1–3 enterprise accounts), cutting headcount from 23 to 6 without losing output.
43%
of enterprise pipeline (FY26), scaling toward 50% / $60M in FY27
23 → 6
team size, through AI-native workflows, not attrition
Ready to move from complexity to clarity?
Let's discuss your current hurdles and see how we can build your engine.
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